About Nicole Sorce

“Love the game, and the game will love you back,” someone in hockey told me a long time ago. He was right!

After spending several seasons in sales, marketing, and media roles with multiple teams in baseball and hockey, I became a credentialed member of the media in the American Hockey League and ECHL. From covering ECHL All Star and interviewing Wayne Gretsky to being on the ice for a Calder Cup Championship, great experiences led me to writing for the Ottawa Senators Foundation (now Senators Community Foundation). I am also working with Higher Hockey Management as an agent and scout, with a focus on recruiting NHL, AHL, and ECHL players for European teams.

Here are the organizations I have been a part of over the course of my career:

• Sussex Skyhawks (ex-member of the Can-Am Baseball League)
• Trenton Thunder (AA-affiliate of the New York Yankees)
• Trenton Titans (former ECHL affiliate of the Philadelphia Flyers)
• Binghamton Senators (AHL affiliate of the Ottawa Senators)
• Jersey Shore BlueClaws (A-affiliate of the Philadelphia Phillies)
• Portland Pirates (former American Hockey League team)
• Carolina Hurricanes (National Hockey League)
• Higher Hockey Management (European player agency)
• Ottawa Senators Foundation (now Senators Community Foundation)

Early Career

During my time as a Sport Management student at Ithaca College, I managed the Men’s Ice Hockey Team and realized my ultimate career goal of having hockey be a part of my daily life. I just completed my master’s degree in New Media Journalism through Full Sail University as Valedictorian of my program.

With an initial career goal of working in the sport media world, I took every coverage opportunity I could get, which included access to C.C. Sabathia’s charity event in New York City, a private tour of the MLB Network Studios with Heidi Watney, covering Curtis Granderson’s rehabilitation appearance in Scranton, Pennsylvania, and landing an exclusive interview with New York Yankees legends Mariano Rivera and Bernie Williams in 2014. I also had the privilege and honor of covering the 2016 Calder Cup Playoffs in its entirety, including the moment the championship was secured in Grand Rapids and the Calder Cup trophy presentation that followed. I’ve been able to cover many Calder Cup Playoffs games every year since.

In the 2014-15 hockey season, I ranked as one of the Top 40 Sales Representatives in the AHL as the Youth Hockey and Group Sales Manager for the Portland Pirates. I finished as one of the league’s Top 10 Female Sellers that year, as well. In 2015-16, I spent the first half of the season as a Sales Associate for the Carolina Hurricanes, and I launched nicolesorce.com during the second half with my first official AHL credentials.

Looking Forward

Given my current role as Agent for Higher Hockey Management, I am currently focused on promoting European hockey as an incredible opportunity for players looking to see the world, complete a master’s degree, or simply find a change of pace. Higher Hockey Management is owned by former NHLers, Jason Krog and Derek Bekar, who have decades of experience in European hockey. When it comes to European player agencies, Higher Hockey Management has all of the connections any qualified player could need for a lucrative contract abroad.

I always hope to make a positive impact on fan development of hockey and influence fans to make regular visits to their arenas, which helps to increase ticket sales and keep their hometown teams financially secure in their cities. I am also an aspiring author and ready to put many of my experiences to paper (many of which I have never spoken about online).

Let’s Connect

You can find out more about my professional experience by viewing my LinkedIn profile. Follow me on social media @nicolesorce.